Fred Vila Verde is the founder of Shifters AI. He holds a degree in Business Administration from the Faculty of Economics of Porto, Portugal, and since 2011 has worked in São Paulo as both a PJ contractor and a CLT employee across multiple companies.

As Head of Performance Marketing at Netshoes (2014–2015), Fred managed multi-million dollar budgets and received recognition at the Afiliados Brasil 2015 event. As a business, marketing and AI consultant he has advised companies including MaxMilhas, GetNinjas, Lovys, ObaBox, REBEL, Hospital Pequeno Príncipe, Dr. Consulta, Pipefy, CCAA and Cyrela, among others.

Fred is the creator of the Gravity Growth Methodology and the 17 Pillars of Strategic Intelligence for Custom AI prompting, developed together with the Shifters team to combine performance marketing, data-driven strategy and AI for scalable, sustainable growth. With more than 25 years of experience and over 100 companies served, Fred and Shifters AI help organizations turn insights into measurable business results.